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About the event

THE INTERNATIONAL HORECA & RETAIL SHOW

For the experts of the region working in the food and catering industry, the Sirha Budapest trade fair is an unmissable event where the professional audience meets the best and latest features of the sector. Covering gastronomy, the hotel sector, catering, food retail, the bakery and pastry industry and many other related services, Sirha Budapest is an event which unites all branches of food industry services and gastronomy, providing an opportunity for the representatives of the various sectors to share their experiences with each other and make deals. Beyond the products on offer, the colourful range of events play a key role in this, from professional lectures and demonstrations to the competitions of chefs working in mass catering, confectioners and baristas. I must admit that I’m somewhat biased since from all the events, the Bocuse d’Or competition is the dearest for me since the latest Sirha Budapest hosted that wonderful event where the Hungarian team took first place as the best of Europe at the award ceremony, making it to the top of the podium. This year’s Sirha Budapest will host the selection of the next Hungarian team. I wish them similar success, along with all the other visitors and exhibitors of the event!

Zoltán Hamvas

president of Sirha Budapest
president of the Hungarian Bocuse d’Or Academy
co-president of the Hungarian Hotel & Restaurant Association 

 

Sirha Budapest’s ambition was to feature a comprehensive offering for the professionals of the food, baking and confectionery, hotel, hospitality and packaging industry and gastronomy.

  • An exhaustive and innovative offering designed to answer all retail, bakeries and pastries, hotel and restaurants needs

Sirha Budapest attracted 400 exhibitors from 19 countries and 20,000 professional visitors from 34 countries in 2016. The exhibition featured the latest trends, novelties and innovations of the trade.

  • Growing exhibition space and broadening supply

In order to facilitate the dynamic growth of the trade exhibition, Sirha Budapest 2018 will be hosted in two pavilions, necessitated by the increasing interest in the exhibition as well as the introduction of two new themes: organic and private labelled products

  • Strong support of the trade associations

Thanks to the intensified cooperation with the National Trade Corporation of the Hungarian Confectionery Industry, there will be an enhanced presence of the pastry industry

  • More than 20 000 expected professional visitors

A show open only to professionals and decision-makers from the food, food service and hotel industries who are reached through a multi-channel communication which includes a comprehensive regional media campaign in the print and online professional media and a direct marketing campaign targeting 40,000 professionals of the previous and potential visitors of the event.

  • Exceptionally rich programme

An expanding range of professional events in all themes of the exhibition which includes wold class contests and professional conferences. Please find the complete list of the planned programme HERE.

  • A programme packed with trade conferences and contests with worldwide famous chefs

A unique opportunity to meet the elite in national and international gastronomy