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Market information

Sirha Budapest is Central Eastern Europe’s most significant HoReCa and retail show, which was last attended by experts from 34 counties including Germany, Austria, Poland, Czechia, Slovakia and Romania.


Part of the Schengen Area
•    Free movement of goods and individuals
•    Stable local currency

Dynamic agro-food industry
•    Hungary is an important European producer of meat, fruits, vegetables, honey, and 4th European wine-producing country
•    Multinational corporations: Bongrain/Savencia, Danone, Unilever, Bonduelle, etc.

Domestic state operators and market tendencies supporting growth:

Agrarmarketing Centre

  • As the exhibition’s traditional professional partner supports the participation of smaller firms producing domestic products

Hungarian National Trading House and the Enterprise Europe Network, PRIMOM Foundation

  • Assists SMEs in expanding their range of professional ties by organizing professional and business meetings at Sirha Budapest

Growing exhibition space and broadening supply

  • In order to facilitate the dynamic growth of the trade exhibition, Sirha Budapest 2018 will be hosted in two pavilions, necessitated by the increasing interest in the exhibition as well as the introduction of two new themes: organic and private labelled products
  • Thanks to the intensified cooperation with the National Trade Corporation of the Hungarian Confectionery Industry, there will be an enhanced presence of the pastry industry
  • There is also a greater emphasis on the baking and coffee industry

Developing tourism, catering and gastronomy in Hungary

  • Approximately 26,000 restaurants are operating in Hungary, of which 7,300 provide comprehensive services
  • 2016 showed a 7.1% growth of tourism-related visitors compared to the previous year
  • There are 1,072 hotels in Hungary including 233 four and five-star establishments and a continuously increasing number of guest nights
  • In 2016, the hotels of the country provided a total of 149,135 beds which is a 2.5% increase to the previous year. A total of 373,505 beds were provided by domestic catering establishments
  • Even by international comparison, the Hungarian tourism industry achieved outstanding results with over three times as much growth as the European average
  • Further reinforces the sector that the VAT of numerous foodstuffs has been reduced to 5%, and several services of dining facilities dropped to 18%. Also in 2018 the VAT for hotels and restaurants will drop to 5%.

Hungarian gastronomy has received international recognition:

  • four Michelin star restaurants in Budapest
  • three Bib Gourmand restaurants in Budapest
  • 2016: The European Selection of the Bocuse d’Or was successfully hosted as an event accompanying the Sirha Budapest exhibition
  • Tamás Széll won the European Selection of Bocuse d’Or 2016 before taking fourth place at the 2017 World Final in Lyon