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Visitors profile

20 000 EXPECTED VISITORS

Experts and decision-makers, buyers from the food, retail, bakery-pastry, hotel and catering industry and packaging industry from Hungary and the Central Eastern European region.

High profile professionals    

  • Restaurants owners and managers
  • Chefs
  • Purchasers for retail food stores
  • Bakers, Pastry Chefs
  • Purchasing directors for mass catering
  • Hotel owners and managers
  • F&B directors
  • Hotel housekeeping
  • Wine merchants
  • Importers, distributors of food products, equipment and beverages
  • Associations, press, hotel & catering schools


From Hungary and the CEE region

  • In 2016 Sirha Budapest was attended by experts from 34 counties including Germany, Austria, Poland, Czechia, Slovakia and Romania.

Hungarian National Trading House and the Enterprise Europe Network, PRIMOM Foundation

  • Assists SMEs in expanding their range of professional ties by organizing professional and business meetings at Sirha Budapest


The way we reach them

  • With multi-channel communication which includes a comprehensive regional media campaign in the print and online professional, and the social media
  • With direct marketing campaign targeting 40,000 professionals of the previous and potential visitors of the event
  • Featuring cooperation with professional organizations of Hungary and the neighbouring countries
  • With an exceptionally rich programme