International HoReCa and Retail Show

„Central-Eastern Europe has become by now an essential part of the European gastronomy scene. Year after year, new cities appear on the Michelin Guide map (recently Zagreb and Dubrovnik) and as Hungarians, we have secured our seventh star this year. We are particularly proud of the fact that for the fourth occasion, the Hungarian capital city will have the chance to host the regional event of Europe’s most significant HoReCa and Retail Show, Sirha Budapest.

This marks an event not to be missed by those working in the catering industry, where the professional audience can meet the key operators of the sector and discover the latest developments of the gastronomy scene at HUNGEXPO Budapest Congress and Exhibition Center.

The event is the only domestic exhibition with all the key components: gastronomy, hotel and restaurant catering, industrial kitchen appliances, food trade, baking industry and a host of other related services. One the special features of the event is that it successfully combines a traditional exhibition with professional competitions, conferences and demonstrations, where not only can the companies active in the industry present their products and services, but visitors are also provided with numerous opportunities to gain professional experience, develop their business or establish new relationships.

Perhaps it’s no exaggeration to say that the reputation of Sirha Budapest was established by the European Selection of Bocuse d’Or and the Hungarian achievements at the event. There is no need to go without the Bocuse d’Or in 2020 either: the next Hungarian team to participate at the final of the world’s top cooking competition will be chosen at Sirha Budapest.

I wish you all a pleasant stay, plenty of business deals and a hearty appetite!”

Mr. Zoltán HAMVAS

president of Sirha Budapest
president of the Hungarian Bocuse d’Or Academy
co-president of the Hungarian Hotel & Restaurant Association

Sirha Budapest’s ambition was to feature a comprehensive offering for the professionals of the food, baking and confectionery, hotel, hospitality and packaging industry and gastronomy.

An exhaustive and innovative offering designed to answer all retail, bakeries and pastries, hotel and restaurants needs

Sirha Budapest attracted 300 exhibitors from 17 countries and 21,500 professional visitors from 35 countries in 2018. The exhibition featured the latest trends, novelties and innovations of the trade.

Growing exhibition space and broadening supply

In order to facilitate the dynamic growth of the trade exhibition, Sirha Budapest 2018 was hosted in two pavilions, necessitated by the increasing interest in the exhibition

Strong support of the trade associations

Thanks to the intensified cooperation with the National Trade Corporation of the Hungarian Confectionery Industry and the Hungarian Bakery Association there was an enhanced presence of the pastry and bakery industry.

More than 21 500 professional visitors

A show open only to professionals and decision-makers from the food, food service and hotel industries who are reached through a multi-channel communication which includes a comprehensive regional media campaign in the print and online professional media and a direct marketing campaign targeting 60,000 professionals of the previous and potential visitors of the event.

Exceptionally rich programme

An expanding range of professional events in all themes of the exhibition which included wold class contests and professional conferences. Please find our planned programme for 2020 HERE.

A programme packed with trade conferences and contests with worldwide famous chefs

A unique opportunity to meet the elite in national and international gastronomy.