International HoReCa and Retail Show

Sirha Budapest’s ambition is to feature a comprehensive offering for the professionals of the food, baking and confectionery, hotel, hospitality and packaging industry and gastronomy.

Sirha Budapest attracted 300 exhibitors from 17 countries and 24,000 professional visitors from 42 countries in 2020. The exhibition featured the latest trends, novelties and innovations of the trade.

Growing numer of world-class events

From the very beginning, Sirha Budapest has successfully combined the professional trade fair with the most important competitions and conferences related to the presented industries, so that professionals can meet the outstanding representatives of the respective professions, and also get to know the novelties of their trade as well as establish and nurture business relationships.

The novelty of the year 2020 was the Final of the Final of Jeunes Chefs Rôtisseurs – Young Chefs Competition, in addition to the Hungarian final of Bocuse d’Or, the Sirha Budapest Dessert Competition and the Hungarian National Mass Catering Championship Finals!

Numerous professional presentation and trade conferences

As the most significant HoReCa and Retail Show in the region, Sirha Budapest is an important center for exchanging experiences, achieving professional development and learning about the latest trends. In order to achieve this, in addition to the wide range of conferences, the Enterprise Europe Network and the PRIMOM Foundation’s international business meeting were held again, the Future Store returned, and the Hungarian Bakery Association and the National Trade Corporation of the Hungarian Confectionery Industry gave interesting lectures again. As a novelty, Sirha Business Café awaited the professionals for the first time.

The program of 2020 can be found HERE.

Comprehensive media coverage

80 million HUF media value
240 appearances, featuring:
42 print appearances in such mediums as, Trade Magazin, Vendéglátás Magazin, Forbes, HVG
174 online appearances
24 radio and TV news