Sirha Budapest 2020 summary
All participants evaluate the now concluded Sirha Budapest International Food Industry and HoReCa trade exhibition as a professional and business success. A total of 24,000 visitors, with 12% increase compared to the previous event, visited the exhibition at the HUNGEXPO Budapest Congress and Exhibition Center to survey the gastronomy, food industry, baking and confectionery industry, hotel and catering industry and packaging industry innovations.
The significance of Sirha Budapest grow continuously. This is shown by the fact that this year, over 300 exhibitors presented their products, services and innovations at the event. Nearly every third exhibitor came from outside the country. Progress is also shown in the fact that compared to two years before, the number of visitors attending the trade exhibition between 4-6 February was 12 percent higher than before.
“The stronger economy and growing incomes also expands the opportunities of the food industry. Consumer consciousness continues to increase along with a demand for reliable, higher quality foodstuffs,” said Minister of State for Food Chain Supervision Róbert Zsigó at the exhibition’s opening ceremony.
He added that the government considers the food industry a strategic sector and provides greater subsidies to the industry than previously. One of its most important goals is to domestically process as much of the raw materials sourced in Hungary as possible. “Fortunately, the Hungarian economy, including the food industry, is going through a period in which a growing number of business believe and prove that they can achieve a higher level of product quality, launching new products on the market and introducing environmentally-friendly packaging, increasing food safety and targeting new markets,” said Róbert Zsigó.
The rapid growth of the industry and the priority on innovative solutions is indicated by the success of the Sirha Budapest International Innovation Product Competition, hosted for the fourth time by Hungexpo Zrt. and Trade magazine. The aim of the competition is for exhibitors to present their innovative products and services launched in the period after the last exhibition. 39 entries were received for this year’s competition, which even saw the introduction of a student competition as well as the jury’s special prize.
Winners of the categories
– Food and drink: Ez a Világ Kft.
– Baking and confectionery industry products: Froneri International Limited
– Technologies: GastroWare Hungary Kft.
– Hotel industry products: Assa Abloy Hospitality
– Packaging industry and logistics: Poly-Pack Kiskunhalas Kft.
– Special prize in the technologies category: SuperShop Kft.
– METRO Student’s competition: Spájz girls team
The regional event of Europe’s most significant Food Industry and HoReCa Retail Show is not simply an exhibition: apart from presenting the innovations of the industry, it offers the opportunity to exchange experiences and for participants to build professional relationships and get acquainted with industry trends while top competitors put their skills to the test.
In 2020, Sirha Budapest hosted such prestigious events as the Hungarian finals of the Bocuse d’Or, the Sirha Budapest Dessert Competition, the Mass Catering Championship and for the first time, the national finals of the international competition for young chefs, the Jeunes Chefs Rôtisseurs.
István Veres, chef at Babel Budapest won first place at the finals of the Bocuse d’Or Hungary chef competition, therefore alongside Bence Molnár (commis), he will be representing Hungary at the European finals in Tallinn in May. Veres and his partner overcome the teams of the Hotel Aqua-Sol (Roland Kelemen and Nándor Fenyő) and Societé (Zsolt Haraszti and Patrik Kocsis) in the finals.
The winner of the International Jeunes Chefs Rôtisseurs was Levente Lendvai, sous chef of Arany Kaviár. The first place winner of the international competition earned the right to enter the Jeunes Chef Rôtisseurs 2020 World Championship set to take place in September of this year in Paris.
Hosted for the seventh time this year, the finals of the Mass Catering Championship (KÖSZ) featured the top 12 teams of the semi-finals, who had 3 hours to prepare a three-course lunch with a total raw ingredient cost of no more than HUF 550/portion. The winners were the Hungast Pécs team.
Since the very beginning, the Sirha Budapest Dessert Competition has been an indispensible part of the exhibition, organized by Zoltán Kolonics, one of Hungary’s most widely renowned creative pastry chef. The goal of the competition is to provide an opportunity for the up-and-coming and dedicated talents of the business to demonstrate their technical skills and preparedness as well as their innovative approaches and artistic skills. On this occasion, Viktória Tóth and Annamária Fekete of the Textúra Restaurant proved to be the best.
Hosted by the National Trade Corporation of the Hungarian Confectionery Industry, the exhibition also featured the now traditional János Pataki Memorial Competition. The attendees of the contest for adults and students alike put their skills to the test in the categories of cake decoration, confectionery artistry and fondant flowers. The National Trade Corporation of the Hungarian Confectionery Industry was also responsible for hosting the live jurying of the Cake of Hungary 2020 competition at Sirha Budapest. Based on the jury’s decision, the six cakes which made it the finals included the “Curiositas”, the “Fenséges Fügés Manna”, the “Hunyadi Krónikája”, the “Mákvirág”, the “Szegedi Boszorkány” and the “Tétényi Áfonyás Mandula”.
Successful professional events
Sirha Budapest featured numerous professionals attractions taking place simultaneously with the exhibition and competitions. One of the novelties at the exhibition, the Sirha Business Café, attracted a great number of visitors, with workshops in a range of different themes, as well as coffee, every day of the exhibition.
Since the very beginning, the Future Store – hosted by Trade magazine – has been a recurring fixture of the exhibition. On this occasion, the latest trends were presented along the lines of three commercial concepts.
Sirha Budapest is a key forum for developing international ties, which was supported in 2020 by the only business development network of the European Union and the world’s largest such network, the Enterprise Europe Network at the international businessman meeting event, hosted in cooperation with the PRIMOM Foundation. The half day-long rapid business meetings tied to advance registration proved to be highly successful, which were aimed at facilitating the development of the international ties of European SMEs at Sirha Budapest. According to the preliminary statistics, this year 128 participants conducted a total of 196 meetings, 108 which were international in nature.
Sirha Budapest again hosted a number of professional conferences and roundtable discussions. The Mass Catering Conference 2020 was highly successful, featuring themes such as sustainability, economic sense and environmentally conscious operation.
One of the most significant outlets of the packaging industry is the food industry and this is also true in reverse: one of the main suppliers of the latter is the packaging industry. Therefore, one of the key elements of the exhibition was the conference entitled “Packaging industry at the service of the food industry – new demands and solutions” as hosted by the Hungarian Association of Packaging and Materials Handling (CSAOSZ).
Wessling Hungary Kft. – the leading laboratory of Hungary – hosted a professional discussion entitled How to manufacture better foodstuffs? – Laboratory tests for delicious, safe and competitive products.
The main professional partner of Sirha Budapest was METRO Kereskedelmi Kft., whilst its main media sponsor was Trade magazine.