Market information

Sirha Budapest is one of Central Eastern Europe’s most significant food industry and HoReCa trade exhibitions, which was last attended by experts from 42 counties including Germany, France, Slovakia, Serbia, Montenegro, Italy, Austria, Poland, Romania, Czech Republic, Croatia, United Kingdom, Netherlands and Ukraine.

Continuously developing domestic tourism and catering industry


– Commercial accommodations registered a total of 12.5 million guests, a rate, which is 5.2% higher than the previous year’s
– The number of guest nights increased by 3.8%, nearly reaching 31 million
– In 2018, the average occupation of hotels increased by 2 percent to 61.3%, along with an increase in the gross average prices
– Commercial accommodations realized a 9.3% higher revenue than in the previous year
– The number of professional tourism events has increased by 13%, including a significant increase of 34.8% in international conferences
– The number of participants of conferences shows a 4.4% improvement compared to 2017
– The sales turnover of catering establishments increased by 15.4% by 2018


– With the opening of 12 Budapest and 14 countryside hotels, the capital offers nearly 1,300 new rooms along with 1,400 new rooms outside of the capital
– As of 1 July 2019, the Hungarian National Data Centre for Tourism will be launched, which plays an important role in the digitalization of the sector. By 2020, all accommodations will be linked to the system
– In 2019 a new, unified appearance and communication will be introduced for domestic wine products with the “Personally – Wines of Hungary” brand concept

Domestic market tendencies supporting growth

PRIMOM Foundation and the Enterprise Europe Network

Sirha Budapest is a key focal point of professional cooperation as we cooperate with the PRIMOM Foundation for Enterprise Promotion, as a partner of the Enterprise Europe Network, that facilitates the development of connections of European small and medium size enterprises with organization of B2B business meetings

Exhibition area with stable growth

– The independently hosted Sirha Budapest has shown an increase in both visitor numbers (7%) as well as exhibition area (22%) compared to the previous professional exhibition hosted concurrently with the European Selection of Bocuse d’Or in 2016
– To facilitate this growth, the involved companies have been hosted in two pavilions in 2018
– The exhibition enjoyed the support of both the Hungarian Bakery Association and the National Trade Corporation of the Hungarian Confectionery Industry for the first time in 2018, and thanks to these successful cooperation, the presence of the professional visitors and exhibitors of these industries has been greatly reinforced

Hungarian gastronomy continues to go from strength to strength even on an international level

– In 2019, Hungary has gained two new Michelin-star restaurants, thus increasing the number of the Michelin- starred restaurants in the country to six
– three Bib Gourmand restaurants are present in Budapest
– In 2018, Tamás Széll joined the members of the jury at the European Selection of Bocuse d’Or in Turin
– In 2019, Ádám Pohner bested 13 other competitors to take the 12th place at the Bocuse d’Or Finals in Lyon