Visitors’ profile

22 000 expected visitors

Experts and decision-makers, buyers from the food, retail, bakery-pastry, hotel and catering industry and packaging industry from Hungary and the Central Eastern European region.

– Restaurants owners and managers
– Chefs
– Purchasers for retail food stores
– Bakers, Pastry Chefs
– Purchasing directors for mass catering
– Hotel owners and managers
– F&B directors
– Hotel housekeeping
– Wine merchants
– Importers, distributors of food products, equipment and beverages
– Associations, press, hotel & catering schools

From Hungary and the CEE region

In 2018 Sirha Budapest was attended by 21,500 experts from 35 counties including Germany, Italy, Austria, Czechia, Slovakia and Romania.

Hungarian National Trading House and the Enterprise Europe Network, PRIMOM Foundation

Assists SMEs in expanding their range of professional ties by organizing professional and business meetings at Sirha Budapest

The way we reach them

– With a more than 160.000 EUR value multi-channel communication which includes a comprehensive regional media campaign in the print and online, professional and social media
– With direct marketing campaign targeting 60,000 professionals of the previous and potential visitors of the event
– Featuring cooperation with professional organizations of Hungary and the neighbouring countries
– With an exceptionally rich programme

Visitors in 2018