Visitors’ profile

SIRHA Budapest is one of the most significant and diverse food industry and HoReCa trade exhibitions in the region, attracting growing international interest.
In 2024, the event welcomed 26,000 professional visitors from 43 countries.

Who visits SIRHA Budapest?

The vast majority of visitors are professional decision-makers, buyers, business partners, and experts working in the fields of hospitality, the food industry, confectionery, bakery, and beverage distribution, such as:

• Operators of restaurants, hotels, cafés, and bakeries
• Representatives of wholesale and retail chains
• Food producers and distributors
• Public catering service providers
• Suppliers, importers, and exporters
• Teachers and students of gastronomy and hospitality schools

How do we reach our target audience?

• Multi-channel communication campaign (print, online, trade and social media)
• Direct marketing to former and potential professional visitors
• Cooperation with professional organizations in Hungary and neighboring countries
• A rich and engaging programme including competitions and demonstrations

Why do professionals attend the event?

SIRHA Budapest offers an ideal platform for:

• Discovering new trends and technologies
• Building professional networks
• Participating in inspiring and educational programmes
• Competing in or attending professional competitions